Nick Pattison of Primary believes there's a trend toward more decorative typefaces that steal the show.
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Today, you do this by launching an app on your phone, but this will change as AR technology develops." What does this mean for designers? "They will need to reflect the individual requirements of a future consumer who is increasingly both the purchaser and a design-savvy brand in their own right," she explains. With personalised nutrition programme Zoe, you can scan the barcode on any food item to find out how it scores for your body. Sarah points to other developments: "Imagine going into a supermarket to see augmented reality overlays of packaging designs and dietary suggestions tailored to you. Where is this already happening? Netflix has been adapting to our viewing habits for quite some time, and Coca-Cola lets you personalise the label with a name or message. "It means visually savvy consumers can now create their own personal brands while also curating the brands they purchase," she explains. Just look at Canva's recent partnering with Monotype to give users access to a huge selection of typefaces previously only available to professional graphic designers. And that's because consumers are becoming co-creators of their brand experiences.
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Image courtesy of Monotypeīut Sarah Hyndman of Type Tasting thinks the future will be hyper-personalised. And ensuring we don't see the same set of good open-source fonts overused." So, it feels like a moment for brands to capitalise on demonstrating a level of altruism whilst showing their identities in a fresh way.
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But we've also seen a proliferation of boutique foundries open with vastly different pricing and licensing parameters, making things mind-bogglingly complex. Not only that, Tom thinks the future is open-source, but he has this warning: "We've seen a number of greater quality, better-designed open-source SIL fonts, making life very easy. Cue bespoke and unique type design, a trend we're seeing more often and one that Tom Munckton, head of design at Fold7, believes will continue to emerge in 2024. But the dangerous outcome of this is that everything is starting to look homogeneous. We've seen how some of the design industry has been playing it a little too safe lately, a rocky economy is perhaps to blame. And if that interests you, check out our wider feature on 2024 type trends. So please let us know if there's anything we've missed on socials, and we'll be sure to share your comments and suggestions via the Creative Boom accounts.įinally, before we get going, let's look at three big font trends that will likely influence typography next year. Of course, the creative industry is so vast, diverse and fragmented there's always the possibility that we've missed something amazing. In doing so, we've managed to include a decent spread of indie foundries and designers, too.
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Quite honestly, we could have added 200 more incredible and inspiring fonts, but we really had to whittle it down to 50, and that was a challenge in itself. We've compiled this comprehensive list by asking the creative industry for their favourites, analysing work from the last 12 months, and taking on board the design trends emerging right now.īut while we've tried to be as objective as possible, the following list is ultimately subjective. And now we're on the verge of 2024, so get ready for more typography-related goodness.īelow is a comprehensive list of the best fonts that demand your attention in 2024. So, every year, we bring you a selection of the tastiest typefaces that have popped up on our radar, which we think creatives need to know about.Īnd gosh darn it, if it isn't that time again! It scarcely seems like five minutes ago since we were telling you all about the best fonts of 2023 to look out for. And the start of a new year is the perfect time to do so. We've all got our favourite fonts, but it's good to mix things up now and again and stop your design work from becoming stale.